Get 'em to your fan page. Get 'em a coupon. Get 'em to the store.
Facebook has emerged as a powerful medium for driving foot traffic to retail and virtual traffic to e-commerce sites. Contests, sweepstakes and giveaways powered by Bulbstorm applications and services drive consumers to a purchase.
Whether you manage a CPG brand competing for shelf space or a tech manufacturer looking for more online transactions, here are five ways we can drive revenue for your brand:
- Coupon distribution: Print is dead – and expensive. We've distributed tens of thousands of instant-print e-coupons via Facebook contests, sweepstakes and giveaways. Loaded with campaign-specific tracking codes, these e-coupons receive much higher redemption rates at much lower cost than traditional newspaper distribution.
- E-commerce code distribution: What drives e-commerce traffic like a direct link and a discount code? Our apps integrate with your e-commerce platform to drive traffic from your Facebook fan page to your website. Each consumer will receive a unique discount code to ensure your offer's integrity is preserved.
- Targeted advertising: Compelling fan page content – like idea contests, sweepstakes and coupon giveaways – is key to advertising efficiency on Facebook. And Facebook agrees! Our approach was recognized in Facebook's "Facebook Ads for CPG" report.
- Direct marketing lists: In order to claim a coupon or other prize in your Facebook promotion, consumers are required to provide their contact information – including physical mailing address, email and phone number. Thus, you're finally able to attach names and addresses to otherwise anonymous Facebook fans.
- Retail location search: Emerging brands in the CPG industry are often confronted with inconsistent distribution – by region and by grocery chain. Bulbstorm's proprietary mapping application helps consumers find retail and convenience locations by ZIP code right on your Facebook fan page.
It doesn't stop there. We can support co-branded promotions between CPG brands and their convenience and retail partners. And, soon, we'll deliver mobile applications integrating user-generated content, product-locator mapping technology and GPS-enabled devices.
Leveraging a suite of Bulbstorm apps and services, one CPG brand achieved huge social media success in support of its first year in retail. The brand distributed over 30,000 instant-print e-coupons via Facebook and the brand's store locator received 50,000 queries in under six months.
